Articles by 

Zoe Chen

Gaming

Why Gen Alpha Prefers Gaming Over Social Media

Gen Alpha spends more time gaming than scrolling social media, making games the new social hubs. Discover how this shift is redefining online interactions and shaping the future of digital connections.
Lifestyle

From Flashy to Classy: Why Gen Z Celebs Are Embracing Quiet Luxury

Discover the rise of “quiet luxury” among Gen Z celebs like Zendaya and Hailey Bieber, who are trading flashy fashion for timeless, sustainable style. Learn how this subtle, low-key approach to luxury is redefining celebrity influence and resonating with young fans.
Entertainment

A Newbie's Guide to Becoming a Blink: Join the Blackpink Fandom!

New to Blackpink? Here’s a fun, beginner-friendly guide to becoming a Blink! From streaming tips to insider lingo and fan essentials, get ready to dive into Blackpink's fandom like a pro.
Entertainment

BTS Dance Styles Explained: How Each Member Brings the Moves to Life

Dive into the artistry of BTS choreography! From intense hip-hop moves to emotional contemporary dances, here’s a breakdown of BTS’s diverse dance styles that make each performance unforgettable.
Entertainment

Hollywood Stars with Japanese Heritage: 16 Celebrities Embracing Their Roots

Discover 16 Hollywood celebrities who celebrate their Japanese roots. From A-list actors to digital creators, these stars bring a unique blend of talent, culture, and pride to the entertainment industry.
Culture

APAC Gen Z: The Future of Asia's Culture, Economy, and Society

Asia-Pacific’s Gen Z is a demographic powerhouse, influencing culture, tech, and the economy. Discover how their unique values, consumption habits, and digital savvy are shaping the future of the APAC region.
Entertainment

Beyond the Big Names: Shonen Jump's Best Hidden Manga Gems

Looking for fresh manga? These 10 underrated Shonen Jump titles go beyond the big names, bringing unique stories and unforgettable characters you’ll want to dive into.
LGBTQ+

BL Manga's Global Rise: How Boys' Love Is Breaking Boundaries Beyond Japan

BL manga, or Boys’ Love, has captured Gen Z’s heart with stories that focus on love, acceptance, and friendship. Discover how this genre is resonating worldwide and redefining what romance can be.
Entertainment

From My Hero Academia to Demon Slayer: The Anime That Inspired Gen Z

From Attack on Titan to Jujutsu Kaisen, certain anime have defined Gen Z, shaping fashion, social media, and culture itself. Dive into these 10 iconic shows and discover why they’ve become staples for an entire generation.
Entertainment

Why Dark Anime Is So Popular Right Now – Exploring the Themes Behind the Trend

Dark anime like Tokyo Ghoul and Death Note are more than just entertainment—they explore mental health, identity, and society’s flaws. Dive into the themes behind this trend and discover why these powerful stories resonate so deeply.
Culture

The Anime Effect: Exploring How Japanese Animation Influences Gen Z Culture

Explore the profound impact of anime on Generation Z’s identity and culture. Discover how Japanese animation influences their views, values, and self-expression in today's digital age.
Lifestyle

Japanese vs. Korean Beauty Standards: A Deep Dive into Cultural Aesthetics

Dive into the unique beauty standards of Japan and Korea. Explore how cultural values shape skincare routines, makeup aesthetics, and global beauty trends, from Japan’s minimalist bihaku to Korea’s vibrant K-beauty scene.
Entertainment

Taylor Swift's Marketing Mastery: Engaging Fans and Building a Global Brand

Discover how Taylor Swift’s masterful marketing, deep fan engagement, and innovative use of digital platforms have redefined success in the modern music industry, offering a blueprint for artists and marketers alike.
Travel

From Lights to Beats: Best Festivals in Singapore 2025

Explore the top 10 festivals happening in Singapore in 2025, from the iconic Singapore Grand Prix to the cultural richness of Chinese New Year and the vibrant Singapore Food Festival. Don’t miss out on these unforgettable events!
Lifestyle

Pets Over Kids: The New Family Dynamic for Generation Z

Gen Z is reshaping family dynamics by choosing pets over children. Explore how financial reasons, lifestyle flexibility, and emotional fulfillment are driving this trend and influencing housing and consumer markets.
Culture

Master Vietnamese Gen Z Slang with These 14 Cool Phrases

Discover 14 Vietnamese Gen Z slang phrases to level up your Vietnamese. From “cà khịa” to “SML,” this guide covers the coolest slang that Gen Z in Vietnam is using.