Top 15 Gen Z YouTubers to Follow in 2025

YouTube in 2025 is a hotbed of creativity, and Gen Z is leading the charge. From gaming marathons to beauty tutorials, heartfelt vlogs to jaw-dropping challenges, the platform is buzzing with fresh content from young creators who truly understand their audience. These YouTubers are more than just influencers; they’re community builders, trendsetters, and innovators shaping the future of online entertainment.

In this article, we’re spotlighting 15 of the most exciting Gen Z YouTubers to watch this year. Whether you’re into philanthropic stunts, quirky humor, or makeup artistry, there’s a creator here for everyone. Each one of these stars brings something unique to the table, redefining what it means to connect with an audience in the digital age.

So, if you’re looking for new channels to subscribe to or simply want to stay ahead of the curve, this list has got you covered. Dive in and discover the Gen Z creators revolutionizing YouTube one video at a time.

1. MrBeast (Jimmy Donaldson)

• About the Channel: Known for extravagant challenges, massive giveaways, and philanthropy, MrBeast creates larger-than-life content that resonates with viewers of all ages. His videos include challenges like staying in a giant circle for 100 days or recreating real-life versions of popular shows like Squid Game.
• Why Watch: It’s entertainment with heart—many videos involve donating millions to people in need or planting trees to fight climate change.
• Subscribe to MrBeast

2. Emma Chamberlain

• About the Channel: Emma’s candid, unpolished vlogs give a refreshing glimpse into her life. From road trips and coffee reviews to her take on daily routines, her content feels authentic and relatable.
• Why Watch: Her unfiltered humor and laid-back vibe make you feel like you’re hanging out with a best friend.
• Subscribe to Emma Chamberlain

3. Liza Koshy

• About the Channel: Liza mixes comedy sketches, witty commentary, and interviews with a dash of heartfelt moments. Her comedic timing and vibrant personality make every video engaging.
• Why Watch: If you’re looking for laughter and positivity, Liza delivers consistently creative content.
• Subscribe to Liza Koshy

4. Chad Chad

• About the Channel: Chad Chad has gained a loyal fanbase for her comedic commentary videos, often poking fun at internet culture, odd trends, and strange online content. Her videos are lighthearted yet insightful, striking a perfect balance between humor and relatability.
• Why Watch: Her quick wit, sarcastic humor, and sharp observations make her content both hilarious and thought-provoking. Plus, her personality feels like that of a friend who always has the best one-liners.
• Subscribe to Chad Chad

5. NikkieTutorials (Nikkie de Jager)

• About the Channel: As one of the top beauty influencers, Nikkie creates stunning makeup tutorials, product reviews, and personal storytelling. She’s also celebrated for her openness about her journey as a transgender woman.
• Why Watch: Her transformative looks and empowering personality make her channel a go-to for makeup enthusiasts.
• Subscribe to NikkieTutorials

6. Dude Perfect

• About the Channel: This group of five friends creates incredible trick shots, sports challenges, and lighthearted competitions. From giant basketball shots to insane obstacle courses, their creativity knows no bounds.
• Why Watch: It’s family-friendly fun packed with high energy and jaw-dropping stunts.
• Subscribe to Dude Perfect

7. Markiplier (Mark Fischbach)

• About the Channel: Markiplier is a gaming legend whose Let’s Plays, especially in the horror genre, are as entertaining as they are immersive. His charity streams also highlight his commitment to giving back.
• Why Watch: His charismatic personality and emotional connection with fans make his channel stand out.
• Subscribe to Markiplier

8. Lilly Singh (Superwoman)

• About the Channel: Lilly’s comedic sketches, motivational talks, and celebrity collaborations create a perfect mix of humor and inspiration. Her content often tackles cultural issues with a witty twist.
• Why Watch: Her ability to blend comedy with meaningful discussions makes her a voice of empowerment.
• Subscribe to Lilly Singh

9. James Charles

• About the Channel: James offers vibrant makeup tutorials, creative challenges, and collaborations with other beauty influencers. His artistic talent and bold personality keep viewers hooked.
• Why Watch: His channel pushes the boundaries of traditional beauty content.
• Subscribe to James Charles

10. Safiya Nygaard

• About the Channel: Safiya combines investigative content with humor, trying everything from bizarre beauty products to recreating vintage outfits. Her videos are well-researched and entertaining.
• Why Watch: It’s a fun mix of science, fashion, and comedy.
• Subscribe to Safiya Nygaard

11. David Dobrik

• About the Channel: David’s high-energy vlogs capture surprise moments, wild adventures, and generous giveaways. His content is a whirlwind of excitement and youthfulness.
• Why Watch: It’s the perfect channel for thrill-seekers and laughter lovers.
• Subscribe to David Dobrik

12. Tati Westbrook (GlamLifeGuru)

• About the Channel: Tati’s honest beauty reviews and tutorials set her apart in the crowded cosmetics space. Her attention to detail makes her recommendations trustworthy.
• Why Watch: She’s an expert you can rely on for beauty advice.
• Subscribe to Tati Westbrook

13. Jacksepticeye (Seán McLoughlin)

• About the Channel: A gaming YouTuber with a knack for comedy, Jack’s videos are filled with positivity and hilarious commentary. His fan interactions add a personal touch.
• Why Watch: His infectious energy and humor make gaming content fun for everyone.
• Subscribe to Jacksepticeye

14. Jenna Marbles

• About the Channel: Though retired from YouTube, Jenna’s comedic legacy lives on through her iconic videos. Her content ranged from pet antics to unique experiments.
• Why Watch: Relive her timeless humor and creativity.
• Explore Jenna’s Channel

15. Bretman Rock

• About the Channel: Bretman’s hilarious, bold, and empowering content spans beauty tutorials, lifestyle vlogs, and personal storytelling. His unapologetic personality shines through every video.
• Why Watch: It’s beauty and comedy combined in a way only Bretman can deliver.
• Subscribe to Bretman Rock

Gen Z is undeniably transforming YouTube in 2025, bringing fresh ideas and perspectives to the platform. These 15 YouTubers exemplify what makes this generation so influential: authenticity, creativity, and a knack for building genuine connections with their audiences.

From the philanthropic feats of MrBeast to the relatable humor of Emma Chamberlain, each creator on this list offers something special. They’ve turned their channels into spaces of inspiration, laughter, and community, redefining online entertainment in the process.

Whether you’re a long-time fan or discovering them for the first time, subscribing to these YouTubers means joining a movement of positivity, innovation, and groundbreaking content. So, grab your headphones, hit that subscribe button, and get ready to be entertained.

Who’s your favorite Gen Z YouTuber from this list? Let us know, and keep supporting the creators shaping the future of digital content!