As of 2025, Snoop Dogg’s net worth is estimated to be approximately $160 million. This impressive wealth stems from a career that spans over three decades, with ventures in music, entertainment, and business. Snoop’s success as a rapper began with his debut album Doggystyle (1993), which remains one of the best-selling hip-hop albums of all time. He continues to earn royalties from his extensive discography, which includes 19 studio albums. Beyond music, Snoop has diversified his income through various entrepreneurial ventures. His cannabis brand, Leafs by Snoop, is a leader in the legal marijuana industry. He’s also co-founder of Still G.I.N., a premium spirits company launched with Dr. Dre, which has quickly gained traction in the luxury beverage market. Snoop’s investments extend to esports and tech, including partnerships with FaZe Clan and other gaming ventures. His media presence, from hosting Martha & Snoop’s Potluck Dinner Party to voice acting in animated films, adds to his earnings. Snoop’s brand power is amplified by his massive social media following, making him a top earner for endorsements and collaborations. His ability to remain relevant across generations and industries cements his financial success and cultural influence.
Snoop Dogg resonates deeply with Gen Z, transcending generational boundaries with his unique charisma and adaptability. His laid-back personality, paired with his unmatched contributions to music, has cemented him as a cultural icon. Gen Z appreciates his ability to stay relevant by collaborating with contemporary artists like Doja Cat, Lil Nas X, and Wiz Khalifa, bridging the gap between old-school hip-hop and today’s music scene.
On platforms like TikTok and Twitch, Snoop has found a new generation of fans who adore his humor, authenticity, and meme-worthy moments. His hilarious reactions during livestreams and his presence in viral trends have made him more accessible to younger audiences.
While Gen Z loves his chilled-out vibes, some also view him as over-commercialized, pointing to his vast array of endorsements and branding ventures. Despite this critique, Snoop’s transparency about “securing the bag” only adds to his charm.
Gen Z admires Snoop’s advocacy for cannabis legalization and social justice, aligning with their progressive values. His work with the Snoop Youth Football League also shows a softer, community-focused side that resonates with their love for giving back.
Ultimately, Snoop Dogg is viewed as an ageless icon who understands how to stay true to himself while evolving with the times.
‍"Snoop’s vibe is unmatched. He’s the definition of timeless cool."
—Jordan, 20, Chicago, IL
"His ability to connect with younger generations is amazing. He’s always relevant."
—Emily, 22, London, UK
"I love how Snoop balances humor with realness. He’s just so authentic."
—Tyler, 21, Sydney, Australia
‍"I wish Snoop would put out more personal, reflective music like his early stuff."
—Amara, 23, Toronto, Canada
"Sometimes his brand partnerships feel a little overdone. It’d be nice to see more focus on his music."
—Liam, 19, Los Angeles, CA
"While I love his personality, I’d like to see him mentor more young artists directly."
—Sophie, 20, Cape Town, South Africa
Snoop Dogg, born Calvin Cordozar Broadus Jr., was born on October 20, 1971, in Long Beach, California. Raised in a challenging environment, Snoop was deeply influenced by the music and culture of his surroundings. His early life was shaped by his mother, Beverly Tate, who nicknamed him "Snoopy" for his love of the Peanuts comic strip.
Growing up, Snoop faced hardships, including brushes with the law and involvement in gang culture. Despite these challenges, he found solace in music, singing in his church choir and later developing a passion for rap during his teenage years. His mixtapes, created with friends like Warren G and Nate Dogg, gained local popularity and eventually caught the attention of Dr. Dre.
Dr. Dre’s mentorship marked a turning point for Snoop’s career. His debut on Dre’s album The Chronic (1992) introduced his smooth, laid-back style to a global audience. Shortly after, Snoop released Doggystyle (1993), which debuted at number one on the Billboard charts, launching him into superstardom.
Despite his rapid rise to fame, Snoop faced controversies early in his career, including legal issues. However, he used these experiences to transform his life, focusing on his music and expanding into other creative and business ventures.
Today, Snoop Dogg’s early life serves as a testament to his resilience and ability to evolve, becoming one of the most beloved and enduring icons in entertainment history.
Snoop Dogg’s career is a masterclass in longevity and reinvention, spanning over three decades and multiple industries. He has evolved from a young rapper in the ’90s to a global icon whose influence extends far beyond music.
Snoop burst onto the music scene in 1992, featuring prominently on Dr. Dre’s The Chronic. His smooth flow and distinct voice set him apart, and his debut album, Doggystyle (1993), solidified him as a rap legend. With hits like “Gin and Juice” and “Who Am I? (What’s My Name?),” the album debuted at number one on the Billboard charts.
In the late ’90s, Snoop transitioned from Death Row Records to Master P’s No Limit Records, a move that expanded his artistry. Albums like Tha Last Meal and No Limit Top Dogg kept his career thriving.
Snoop’s career in the 2000s saw him experimenting with pop and R&B sounds, leading to chart-topping hits like “Drop It Like It’s Hot” with Pharrell. He also ventured into acting, appearing in films like Starsky & Hutch and Soul Plane. His charm and wit made him a natural on-screen presence.
During this time, he explored TV, launching the reality series Snoop Dogg’s Father Hood and later hosting GGN News Network, a YouTube talk show.
In 2013, Snoop adopted the moniker Snoop Lion and released Reincarnated, a reggae album reflecting his spiritual transformation. While this shift was temporary, it showcased his willingness to push boundaries and reinvent his image.
Snoop continued collaborating with artists across genres, from Katy Perry’s “California Gurls” to Latin and K-pop stars, solidifying his role as a global music ambassador.
In 2022, Snoop purchased Death Row Records, reclaiming his legacy and revitalizing the iconic label. He released new music through the platform, including the album B.O.D.R. (Bacc On Death Row).
His entrepreneurial ventures expanded with Leafs by Snoop, a cannabis brand that has become a leader in the legal marijuana industry. In 2024, Snoop launched Still G.I.N., a premium spirits brand co-founded with Dr. Dre, which quickly gained popularity.
Snoop’s partnership with FaZe Clan introduced him to esports and gaming, areas where he has connected deeply with Gen Z audiences. His Twitch streams, gaming partnerships, and investments in tech highlight his ability to stay ahead of trends.
Snoop’s cultural impact extends to philanthropy. The Snoop Youth Football League, founded in 2005, has provided opportunities for underserved communities, emphasizing mentorship and discipline.
He continues to use his platform for activism, advocating for cannabis legalization and speaking out on social justice issues. His ability to balance cultural relevance with community involvement cements his status as a beloved figure.
Whether collaborating with new artists, appearing in commercials, or starring in viral memes, Snoop Dogg remains an icon of cool. His music, humor, and adaptability ensure he stays relevant to every generation, including Gen Z. With upcoming music projects, his ventures in film and TV, and a growing business empire, Snoop shows no signs of slowing down, proving that his legacy is as timeless as his flow.
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Snoop Dogg’s love life centers around his enduring relationship with Shante Broadus, his high school sweetheart. The couple married in 1997 and have built a life together that has withstood the challenges of fame and personal struggles. Despite a brief separation in the early 2000s, the couple reconciled and renewed their vows in 2008 in a heartfelt ceremony surrounded by family and friends.
Together, they have three children: Cordé, Cordell, and Cori Broadus. Snoop often credits Shante, affectionately called “Boss Lady,” for keeping their family grounded and for being his strongest support system throughout his career. Their relationship is celebrated for its resilience, with Snoop frequently sharing loving tributes to Shante on social media.
In addition to their strong partnership, Snoop and Shante have embraced their roles as grandparents. Their eldest son, Cordé, has a son named Zion, and the family often shares glimpses of their close-knit dynamic online.
Snoop’s marriage has been a testament to the couple’s ability to overcome challenges while maintaining mutual respect and love. Their partnership is seen as a cornerstone of Snoop’s personal and professional stability, making them one of hip-hop’s most admired power couples.
Snoop Dogg’s celebrity squad is as iconic as his career. His decades-long friendship with Dr. Dre is the foundation of his rise in the music industry, starting with their collaboration on The Chronic (1992). He’s also close to Ice Cube, Pharrell Williams, and Warren G, forming a network of legendary West Coast artists. Snoop has a unique friendship with Martha Stewart, stemming from their collaboration on Martha & Snoop’s Potluck Dinner Party. Their bond, a mix of humor and genuine camaraderie, has become a cultural phenomenon, showing Snoop’s ability to connect across unexpected circles. He often works with younger artists like Wiz Khalifa, Kendrick Lamar, and Doja Cat, mentoring and bridging generational gaps in music. His gaming collaborations with esports figures and FaZe Clan members highlight his connection to Gen Z influencers. Snoop’s family is a key part of his squad, including his wife, Shante Broadus, and children, who frequently support his projects. He also shares a strong bond with his cousin, R&B artist Brandy, and her brother Ray J. Whether in music, fashion, or gaming, Snoop’s squad reflects his values of loyalty, collaboration, and creative innovation.
Snoop Dogg’s hobbies and passions reflect his laid-back yet entrepreneurial personality. A cannabis connoisseur, Snoop has turned his passion for marijuana into a successful business with his brand, Leafs by Snoop. He’s also a strong advocate for cannabis legalization, using his platform to promote awareness and change. Gaming is another passion that keeps Snoop connected to younger audiences. He frequently streams on Twitch, where his humorous and authentic interactions with fans have earned him a loyal following. He’s also invested in esports, partnering with FaZe Clan and participating in gaming events. Cooking is a surprising yet significant hobby for Snoop. His cookbook, From Crook to Cook, showcases his love for experimenting in the kitchen, and his partnership with Martha Stewart has made him a pop culture icon in the culinary world. Music remains central to his life, with Snoop continually exploring new genres and collaborating with artists from across the globe. He also dedicates time to his philanthropic endeavors, such as the Snoop Football League, which provides opportunities for youth athletes. Whether through music, cannabis, gaming, or giving back to his community, Snoop Dogg’s passions highlight his versatility and commitment to staying connected with his fans and family.
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