As of 2024, Post Malone’s net worth is estimated to be around $50 million. Known for chart-topping hits like “Rockstar,” “Circles,” and “Sunflower,” Post’s income streams include album sales, sold-out tours, and endorsements. He also has a strong presence in the business world, co-founding his own brand of French rosé called Maison No. 9 and collaborating with brands like Crocs. His unique style and authenticity have made him one of the highest-earning and most influential artists of his generation.
Gen Z loves Post Malone for his realness, genre-defying music, and unapologetic style. He’s the kind of artist who feels like a friend—chill, down-to-earth, and totally unpretentious. Known for his laid-back personality and relatable lyrics, Post’s music has a way of connecting with fans on a deeper level. His themes of love, heartbreak, and self-reflection resonate with Gen Z, who appreciate how open he is about his own struggles and insecurities.
Post’s fashion sense is also a hit with young fans. From his face tattoos to his bold style, he’s got that “don’t care” vibe that Gen Z finds refreshing. Beyond music, his collaborations with brands like Crocs have made him even more relatable. Post’s versatility—one day performing at sold-out arenas, the next launching a rosé brand—shows that he’s more than a musician; he’s a cultural icon for those who value authenticity over perfection.
“Post Malone’s the real deal. He’s just himself, and his music has that raw, relatable vibe. Love that he’s so chill.”
—Elijah, 21, Dallas, TX
“Big fan of Post’s music, but I’d love to see him experiment with new sounds. He could switch things up a bit.”
—Sophie, 20, Miami, FL
Post Malone, born Austin Richard Post, grew up in Syracuse, New York, and later moved to Texas as a teenager. Post was raised by his father and stepmother in a household that valued music, with his dad introducing him to a range of genres from country to rock to hip hop. He picked up the guitar in his early teens and quickly developed a love for performing, teaching himself by watching videos and learning by ear.
Post’s big break came after he recorded “White Iverson” in 2015. He uploaded it to SoundCloud, where it unexpectedly went viral, and suddenly, the music industry was buzzing about this new, genre-blending artist with a unique sound. Soon after, he moved to Los Angeles and signed with Republic Records, kickstarting his rapid ascent in the music world.
His debut album, Stoney (2016), produced hits like “Congratulations” and solidified his place as a musical force. Known for his distinctive voice, face tattoos, and blend of hip hop, rock, and pop, Post quickly gained a massive fanbase. His music speaks to themes of heartbreak, success, and self-discovery, resonating deeply with fans worldwide.
Post’s sophomore album, Beerbongs & Bentleys (2018), broke streaming records and led to multiple Grammy nominations, proving his staying power. With a raw, authentic personality and a musical style all his own, Post Malone has become one of Gen Z’s most admired and relatable artists, making waves not just in music but in fashion and business, too.
Post Malone’s music career skyrocketed after the release of “White Iverson” in 2015. The self-produced song, which he uploaded to SoundCloud, went viral almost overnight, catching the attention of major record labels and music fans worldwide. He quickly signed with Republic Records and released his debut album, Stoney, in 2016. Stoney produced massive hits like “Congratulations” and “Go Flex,” becoming one of the most streamed albums of the year and establishing Post as a refreshing new force in the music world.
In 2018, Post released his second album, Beerbongs & Bentleys, which was a massive success and received Grammy nominations. With tracks like “Rockstar” (featuring 21 Savage) and “Psycho” (featuring Ty Dolla Sign), the album topped the charts and broke multiple streaming records. It showcased Post’s versatility, blending elements of rock, pop, and hip hop, and solidified his position as one of the top artists of his generation.
Following up his success, Post released Hollywood’s Bleeding in 2019, an album that took a darker, introspective turn. Featuring hits like “Circles” and “Sunflower” (a collaboration with Swae Lee for Spider-Man: Into the Spider-Verse), the album explored themes of fame, loneliness, and self-reflection. The album debuted at No. 1 on the Billboard 200 and featured collaborations with icons like Ozzy Osbourne and Travis Scott, proving his wide appeal across genres.
In 2023, Post Malone dropped his highly anticipated fourth studio album, Austin, a project that marked a new chapter in his career. This album leaned even more heavily into rock and pop, with Post playing guitar on many tracks and experimenting with live instrumentation. Austin showcased Post’s growth as an artist, and the album’s raw, unfiltered lyrics allowed fans to see a more personal side of him. Austin was supported by a successful tour, where Post continued to sell out arenas with his dynamic, crowd-pleasing performances.
Beyond music, Post has expanded his influence into business, launching his own wine brand, Maison No. 9, a French rosé that quickly gained popularity. He’s also collaborated with brands like Crocs, releasing several successful limited-edition collections that sold out within minutes. Known for his relaxed, relatable vibe, Post has created a brand that feels as genuine as his music, endearing him to fans across the world. With multiple ventures, evolving music, and an ever-growing fanbase, Post Malone remains one of the defining artists of his generation as of 2024.
Post Malone keeps his personal life relatively private, though he’s shared a few insights into his relationships over the years. In 2022, he surprised fans by revealing that he had welcomed a baby girl, whom he affectionately calls his “baby angel.” While Post has kept details about his partner and family life under wraps, he’s expressed his excitement about fatherhood, describing it as one of the most joyful and grounding experiences of his life.
In previous interviews, Post has been candid about his desire for a stable, loving relationship despite his busy career. He’s mentioned that his dream is to create a balanced family life, though he acknowledges that his lifestyle isn’t always conducive to traditional relationships. Known for his loyalty and commitment to friends and family, Post keeps his loved ones close and often credits them for keeping him grounded.
Though not much is known about his current relationship, Post’s fans respect his choice to keep his family life private. His openness about the joys and challenges of balancing fame and fatherhood has only deepened his fans’ admiration for him. For now, Post is focused on his music, business ventures, and being a hands-on dad.
Post Malone keeps a low-key but tight-knit circle of friends, including some big names in the music and entertainment world. He has a close friendship with rapper Ty Dolla Sign, who has collaborated with him on multiple tracks. Post’s friendship with Swae Lee, with whom he created the hit song “Sunflower,” is also well-known, and the two have been spotted hanging out outside of work. Post’s crew includes fellow musicians and his longtime team, whom he treats like family. He’s also friendly with celebrities like Justin Bieber and Travis Scott, both of whom have collaborated with him and share his laid-back vibe. Despite his fame, Post values genuine connections over celebrity circles, which makes him refreshingly relatable in the Hollywood world. His down-to-earth personality and loyalty to his friends have only increased his appeal to Gen Z fans.
Outside of music, Post Malone has several interests that show his diverse and laid-back personality. He’s a huge gamer and has often spoken about his love for Call of Duty and Apex Legends, even streaming online occasionally and connecting with fans through gaming. His gaming sessions often serve as a way for him to unwind between tour dates and recording sessions. Post is also a big fan of tattoos—he has over 70, many of which he did himself or got from friends. His face tattoos, including the famous “Always Tired” ink under his eyes, have become iconic and are a part of his unique style. Post’s love for wine inspired him to launch his own label, Maison No. 9, in 2020. The rosé quickly became popular, showing his entrepreneurial side. Additionally, Post’s interest in medieval weaponry, like swords and armor, reflects his quirky personality. Fans love that he’s unafraid to embrace his unique hobbies.
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