As of 2024, Lil Nas X’s net worth is estimated at $9 million. His rapid ascent began with the 2019 viral sensation “Old Town Road”, which topped the charts for a record-breaking 19 weeks and earned him two Grammy Awards. Beyond music, his earnings stem from streaming royalties, his albums 7 and Montero, and lucrative brand deals. Lil Nas X's innovative social media strategies, bold music videos, and strong branding (especially as a prominent LGBTQ+ artist) have cemented his place in both music and pop culture. He continues to engage with his audience through social media, endorsements, and even fashion collaborations, making him one of the most financially successful artists of his generation.
Gen Z views Lil Nas X as a bold and authentic voice in both music and culture. Known for his ability to connect with younger audiences through platforms like TikTok, Lil Nas X represents a new wave of artists unafraid to push boundaries and address important issues like sexuality, identity, and mental health.
His music videos, particularly “Montero (Call Me By Your Name),” sparked conversations about self-expression, acceptance, and defiance of societal norms. While his unapologetic style has drawn criticism from some, Gen Z overwhelmingly praises his courage and artistic innovation.
Lil Nas X is seen as someone who understands meme culture and social media marketing like no other artist, using humor and creativity to constantly stay relevant. His genre-defying music and iconic visuals make him a favorite among Gen Z, who appreciate his fearlessness in embracing his identity while also producing chart-topping hits.
"Lil Nas X is literally changing the game. He makes music that’s fun but also so real. No one else is doing it like him!"
— Maya, 20, Austin, TX
"I love his music, but sometimes it feels like he’s relying too much on controversy to stay relevant. I’d love to see more variety."
— Jake, 21, Portland, OR
Born Montero Lamar Hill on April 9, 1999, in Lithia Springs, Georgia, Lil Nas X grew up in a split household, moving between his mother and father. During his teen years, he spent a lot of time on the internet, creating memes and posting on platforms like Twitter, where he honed his viral marketing skills. After graduating from Lithia Springs High School, he briefly attended the University of West Georgia before dropping out to pursue a music career.
His breakthrough came in 2019 when he released the genre-blending hit “Old Town Road” on TikTok. The song became an international sensation, largely due to its viral presence on social media. Lil Nas X is also known for his bravery in coming out as gay at the height of the song’s popularity, making him one of the first openly gay artists in hip-hop, a traditionally conservative genre. His debut album Montero further showcased his versatility and knack for controversy, with tracks like "Montero (Call Me By Your Name)" challenging traditional narratives about masculinity and sexuality.
Lil Nas X’s career skyrocketed in 2019 when his debut single “Old Town Road” went viral on TikTok. The country-rap crossover became a global sensation, topping the Billboard Hot 100 for 19 weeks and earning him two Grammy Awards. The song’s popularity was bolstered by several remixes, most notably with country star Billy Ray Cyrus.
Following the success of Old Town Road, Lil Nas X continued to defy expectations. His debut EP, 7, included tracks like “Panini” and “Rodeo,” showcasing his ability to blend genres and create catchy, innovative music. However, it was his debut album Montero in 2021 that solidified him as more than a one-hit wonder. The album featured hits like “Montero (Call Me By Your Name)” and “Industry Baby” (featuring Jack Harlow), both of which were commercial successes.
Lil Nas X’s career is defined not just by his music but by his ability to challenge norms. He’s known for his flamboyant, unapologetic style and his groundbreaking representation of LGBTQ+ identities in the music industry. His music videos are often provocative, artistic, and highly discussed on social media, with Montero (Call Me By Your Name) famously causing controversy for its bold themes of self-acceptance and defiance of religious condemnation.
Beyond music, Lil Nas X is known for his engagement with fans through social media, where he uses humor and memes to build a personal connection. His success is rooted in his deep understanding of the internet and viral culture. In 2024, Lil Nas X remains a prominent figure in both music and pop culture, and his ability to balance entertainment with impactful messages continues to shape his career.
Lil Nas X is known for keeping his personal life relatively private, especially when it comes to his love life. He publicly came out as gay in 2019 at the height of his “Old Town Road” success, making him one of the few openly gay artists in the hip-hop and country music scenes.
In 2021, Nas was linked to dancer Yai Ariza, who appeared in his music video for “That’s What I Want.” The two were seen together frequently, sparking rumors of a romance, but they later split amicably. Since then, Lil Nas X has kept his dating life under wraps, occasionally teasing fans on social media about relationships but remaining largely focused on his career.
As of 2024, there are no confirmed public relationships, with Nas seemingly prioritizing his music and personal growth. He continues to be an influential figure for the LGBTQ+ community, using his platform to advocate for self-acceptance and inclusivity.
Lil Nas X has built relationships with several high-profile celebrities, especially within the music industry. He’s known to have close friendships with artists like Jack Harlow, with whom he collaborated on “Industry Baby.” His relationship with Billy Ray Cyrus remains one of his most notable, given their collaboration on the “Old Town Road” remix that helped elevate both their careers. Lil Nas X also has a strong presence in the fashion world, frequently collaborating with designers and appearing at events with stars like Doja Cat and Megan Thee Stallion. His friendships extend into the LGBTQ+ community, where he’s connected with other queer artists and advocates, reinforcing his commitment to representation and inclusivity.
Outside of his music career, Lil Nas X has a deep passion for fashion. He’s known for pushing boundaries with his bold and unique red carpet looks, often wearing custom designs that challenge traditional norms of masculinity and style. His flamboyant and daring fashion choices have made him a favorite at events like the Met Gala. Lil Nas X is also passionate about social media and internet culture, which played a pivotal role in his rise to fame. He enjoys creating memes and engaging directly with his fans, often using humor and satire to comment on pop culture and current events. His strong connection to online culture has allowed him to remain relevant and loved by Gen Z audiences. Additionally, he’s an advocate for mental health awareness and has used his platform to open up about his struggles with self-acceptance, particularly as a gay Black man in a conservative environment.
1. How did Lil Nas X become famous?
He became famous after his hit song "Old Town Road" went viral on TikTok and topped the charts for 19 weeks.
2. What is Lil Nas X’s real name?
His real name is Montero Lamar Hill.
3. How did "Old Town Road" go viral?
The track blew up on TikTok due to the Yeehaw Challenge, where users dressed as cowboys and cowgirls.
4. Is Lil Nas X the first openly gay rapper?
He’s one of the first openly gay artists to reach #1 on the charts while still holding the title, breaking ground for LGBTQ+ representation in music.
5. What’s Lil Nas X’s biggest controversy?
His Montero (Call Me By Your Name) video sparked controversy due to its religious imagery and bold statements about sexuality.
6. Has Lil Nas X won any Grammys?
Yes, he has won two Grammy Awards for Best Pop Duo/Group Performance and Best Music Video.
7. Did Lil Nas X really run Nicki Minaj fan accounts?
Yes, he initially denied it but later admitted to running viral fan accounts for Nicki Minaj before his music career took off.
8. What is Lil Nas X’s biggest fashion moment?
His gold armor outfit at the 2021 Met Gala was one of his most iconic red carpet looks.
9. Does Lil Nas X write his own music?
Yes, Lil Nas X is involved in the songwriting process for most of his tracks, including his hits like Montero.
10. What does Lil Nas X do outside of music?
Aside from music, he’s a passionate advocate for LGBTQ+ rights and uses his platform to promote inclusivity​.
