As of 2025, Jeffree Star’s estimated net worth is a staggering $210 million, solidifying his status as one of the wealthiest self-made influencers in the beauty industry. Jeffree’s wealth is largely attributed to his incredibly successful cosmetics empire, Jeffree Star Cosmetics, which he launched in 2014. The brand’s initial line of Velour Liquid Lipsticks sold out instantly, and its subsequent iconic collections, like the Blood Sugar Palette and Jawbreaker Palette, have generated millions in revenue. Jeffree Star Cosmetics reportedly pulls in upwards of $100 million annually, thanks to viral launches, collaborations, and its massive social media presence. His YouTube channel, with over 16 million subscribers, is another lucrative source of income, with ad revenue, sponsorships, and product promotions adding millions to his earnings. Beyond beauty, Jeffree has diversified his wealth with smart investments in real estate, including his $20 million Wyoming ranch and a luxury home in Hidden Hills, California. He’s also ventured into the yak meat industry with Star Yak Ranch, a business that combines his new rural lifestyle with entrepreneurship. From selling MySpace merch in the 2000s to owning private jets and custom cars, Jeffree Star’s wealth reflects his business acumen, ability to bounce back from controversies, and unwavering connection to his loyal fanbase. His net worth is only expected to grow as he continues expanding his empire.
Jeffree Star is a polarizing figure in Gen Z’s world, seen by some as a fearless mogul who redefined the beauty industry and by others as a controversial figure who carries the weight of his scandals.
Why Gen Z Respects Him: Jeffree’s journey from MySpace personality to self-made beauty tycoon is nothing short of inspiring. His bold and unapologetic personality, combined with his ability to innovate in makeup, resonates with Gen Z’s entrepreneurial spirit. His iconic products, like the Blood Sugar Palette and Velour Liquid Lipsticks, are praised for their quality, and his unfiltered makeup reviews feel authentic in a space often clouded by sponsorships and filters. For fans, Jeffree represents hustle, creativity, and a refusal to conform.
His recent pivot to ranch life in Wyoming has also intrigued Gen Z. The move feels unexpected yet relatable, as many in the generation value breaking away from societal expectations to live authentically.
Why Gen Z Critiques Him: However, Jeffree’s controversies, including past accusations of racism and involvement in public feuds, weigh heavily on his reputation. Many Gen Zers appreciate his talent but struggle to reconcile it with his history, feeling that his constant association with drama overshadows his accomplishments.
For Gen Z, Jeffree Star is a complex figure—admired for his business acumen and creativity but often viewed with a side-eye due to his polarizing past.
Jeffree Star, born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Orange County, California, is a self-made entrepreneur, beauty mogul, and internet personality who has turned controversy and creativity into an empire. Raised by his single mother after his father’s passing when Jeffree was just six years old, his childhood was marked by challenges but also by an early passion for self-expression.
Jeffree began experimenting with makeup as a child, sneaking into his mother’s makeup bag and teaching himself artistry. His unconventional style and love for beauty became defining traits, setting him apart in school and earning him attention for his bold, fearless self-expression.
After graduating high school, Jeffree moved to Los Angeles to pursue his dreams. His early days in the spotlight began on MySpace, where he gained fame as a musician and internet personality, blending glam aesthetics with punk rock energy. His music career included an album, Beauty Killer (2009), and collaborations with artists like Nicki Minaj.
However, Jeffree’s true breakthrough came in 2014 when he founded Jeffree Star Cosmetics. Using his savings, he launched a makeup line that went viral with its Velour Liquid Lipsticks, later expanding into palettes, highlighters, and more. His bold marketing and unapologetic personality made the brand an instant hit.
Today, Jeffree lives on a ranch in Wyoming, balancing his quiet rural life with the ongoing expansion of his beauty empire, Star Yak Ranch, and other business ventures.
Jeffree Star’s career is nothing short of extraordinary, spanning multiple industries and defying conventional paths to success. From his early days as a MySpace sensation to becoming one of the world’s most successful beauty entrepreneurs, Jeffree’s story is a testament to hustle, reinvention, and resilience.
Jeffree Star’s career began in the mid-2000s when he became one of the most-followed personalities on MySpace. With his flamboyant style, shocking posts, and edgy persona, he quickly amassed a devoted fanbase. At a time when social media was in its infancy, Jeffree leveraged MySpace to promote his music and personal brand, pioneering what we now know as influencer culture.
As a musician, Jeffree released his debut album, Beauty Killer, in 2009. The album featured songs like “Lollipop Luxury,” which included a collaboration with Nicki Minaj. His music blended pop and punk influences, and he performed on the Warped Tour, introducing his bold aesthetic to a wide audience. While his music career didn’t reach mainstream success, it laid the groundwork for his next chapter.
In 2014, Jeffree launched Jeffree Star Cosmetics, using his life savings to fund the company. Starting with the now-iconic Velour Liquid Lipsticks, the brand quickly went viral, thanks to its bold colors, high-quality formulas, and Jeffree’s unique marketing strategies. The first launch sold out instantly, and the brand expanded to include eyeshadow palettes, highlighters, lip glosses, and more.
One of the brand’s most famous releases, the Blood Sugar Palette, became a cultural phenomenon and remains a bestseller. Jeffree’s innovative product names, vibrant packaging, and over-the-top marketing helped redefine how beauty brands connected with their audiences, particularly Gen Z and millennials.
Jeffree Star Cosmetics is now a global beauty empire, with products sold directly online and through major retailers. The company reportedly pulls in over $100 million in annual revenue, solidifying Jeffree as one of the wealthiest figures in the beauty industry.
Jeffree’s YouTube channel has been instrumental in building his career. With over 16 million subscribers, he used the platform to connect directly with fans, share behind-the-scenes glimpses into his life, and showcase his makeup expertise. His product reviews became legendary, with Jeffree often giving brutally honest opinions about both his own products and those of competitors.
One of his most iconic YouTube moments came in 2019 with the release of the Conspiracy Collection, a collaboration with fellow YouTuber Shane Dawson. The accompanying docuseries broke records, with fans eager to see the behind-the-scenes process of creating the collection. The launch earned $54 million in its first month, cementing Jeffree’s status as a beauty mogul.
Despite his success, Jeffree’s career has been marked by controversy. Public feuds with influencers like James Charles, Manny MUA, and Tati Westbrook, as well as resurfaced problematic behavior, have often placed him at the center of beauty industry drama. For some, these controversies have overshadowed his achievements, while others admire his resilience and ability to bounce back.
In response to the criticism, Jeffree has focused on evolving as a person and businessman. He’s remained transparent with his fans, addressing scandals head-on while continuing to innovate within the beauty world.
In 2020, Jeffree made headlines when he left the glitz of Los Angeles for the quiet life of Wyoming. Purchasing a $20 million, 70-acre ranch near Casper, Jeffree embraced a more grounded lifestyle. He also launched Star Yak Ranch, a business that raises yaks for meat and merch. While the move seemed unexpected, it reflects Jeffree’s ever-evolving interests and entrepreneurial spirit.
The shift to ranch life hasn’t stopped Jeffree from running his beauty empire. He’s continued to launch successful products, including his Pink Religion collection and a skincare line, further diversifying his brand.
Jeffree’s career extends beyond makeup. He’s made millions flipping luxury homes, including his iconic pink mansion in Calabasas, California. His ventures also include merchandise, investments, and now yak farming. These endeavors have added to his estimated $210 million net worth, making him one of the wealthiest influencers in the world.
Jeffree Star’s career is a story of reinvention. He started as a MySpace musician, became a YouTube personality, built a beauty empire, and now thrives as a rancher and businessman. His ability to pivot from one industry to another, while maintaining a loyal fanbase, is a testament to his entrepreneurial mindset.
Love him or hate him, Jeffree Star is undeniably one of the most influential figures in the beauty world. His legacy is one of boldness, creativity, and the unrelenting pursuit of success on his own terms. With his cosmetics brand thriving, new business ventures taking off, and a quieter life in Wyoming, Jeffree shows no signs of slowing down. His journey continues to captivate fans and critics alike.
Jeffree Star’s love life has always been a hot topic, filled with moments of romance, heartbreak, and plenty of speculation. His most publicized relationship was with Nathan Schwandt, whom he dated from 2015 to early 2020. The couple was beloved by fans for their affectionate social media posts and appearances in Jeffree’s YouTube videos, where they often showcased their glamorous lifestyle. However, in January 2020, Jeffree announced their breakup, explaining that it was amicable but deeply emotional. He revealed in a YouTube video that the split stemmed from the stress of their high-profile relationship and personal challenges.
Since his breakup with Nathan, Jeffree has kept his romantic life more private, but it hasn’t stopped fans from speculating. In 2021, he made headlines after rumors surfaced about his relationship with NBA player André Marhold. While Jeffree posted cryptic photos and comments, the relationship eventually fizzled out amidst drama and accusations.
Most recently, Jeffree has focused on self-love, personal growth, and his thriving businesses. He’s mentioned in interviews that he’s open to love but isn’t rushing into another relationship, preferring to focus on his new life in Wyoming. With his yak ranch, beauty empire, and quieter lifestyle, Jeffree seems content with where he is now. Whether he’s single or taken, his fans remain invested in his journey.
Jeffree Star’s celebrity circle is just as bold and unconventional as he is. Over the years, Jeffree has been friends with some of the biggest names in the beauty and entertainment industries. One of his most well-known collaborations was with Shane Dawson. The duo’s 2019 Conspiracy Collection launch not only broke records but also showcased their close friendship. Their bond, however, faced strain after Shane became embroiled in controversies in 2020, and their public interactions have since been minimal. Another key name in Jeffree’s social circle was Kat Von D, the tattoo artist and makeup mogul. Once close friends, their relationship famously fell apart in 2016 over disagreements about business ethics, sparking one of the beauty world’s most infamous feuds. Despite the drama, Jeffree has maintained connections with other influential figures. He’s worked with influencers like Manny MUA and Nikita Dragun in the past, though these relationships also ended with some level of controversy. Currently, Jeffree keeps a tighter circle. He’s forged friendships with people outside the beauty world, particularly since moving to Wyoming. He’s spoken about how his ranch life has introduced him to a quieter, more grounded community, which he says is a refreshing change from the chaos of Hollywood. His Pomeranians, of course, remain his most loyal companions.
Jeffree Star’s hobbies and passions are as extravagant and bold as his personality. One of his biggest loves is makeup artistry, which isn’t just a career for him—it’s a lifelong passion. He’s said he finds joy in creating new looks, experimenting with color, and developing innovative products for his beauty line. Since moving to Wyoming, Jeffree has embraced a quieter lifestyle centered around his yak ranch. Star Yak Ranch has become a full-fledged business venture, but for Jeffree, it’s more than that—it’s a way to connect with nature. He’s shared that caring for his yaks and spending time outdoors has been a grounding experience. Another passion of Jeffree’s is cars. His collection includes around 15 luxury vehicles, many custom-wrapped in his signature pink. From Lamborghinis to Rolls-Royces, his love for fast, high-end cars is well-documented. Jeffree is also a dedicated animal lover, with a soft spot for his Pomeranians. He frequently posts about his dogs, who live a life of luxury alongside him. In his downtime, Jeffree loves traveling, trying new foods, and binge-watching shows. Whether he’s launching a new palette or chilling on his ranch, Jeffree’s hobbies reflect his vibrant, larger-than-life persona.
%20(15).png)
