As of 2024, Hailey Bieber’s estimated net worth is around $20 million. Much of her wealth comes from her successful modeling career, collaborations with high-end brands like Versace and Saint Laurent, and her skincare brand, Rhode. Hailey also brings in earnings through her social media presence, where she commands big bucks for sponsored posts and brand partnerships. Add to that her connection to the Bieber empire through her husband Justin, and Hailey’s financial status continues to grow steadily.
For Gen Z, Hailey Bieber is seen as a fashion and beauty icon. Her minimalist aesthetic, combined with her social media presence, resonates with a generation that loves effortless glam. Hailey’s skincare line Rhode has been a major hit with her followers, particularly Gen Z, who appreciate her focus on dewy, clean beauty that’s accessible and modern.
However, her public image isn’t without some complications. Some Gen Zers feel conflicted about her because of the ongoing public tension surrounding her husband, Justin Bieber, and his previous relationship with Selena Gomez. Online drama between fan bases has cast a bit of a shadow on Hailey’s reputation, with some fans criticizing how she’s handled certain aspects of her personal life.
That said, Hailey’s transparency about mental health and her openness about the struggles of being in the public eye has earned her respect from many in Gen Z, especially those who value authenticity and vulnerability. Despite the occasional critiques, Hailey remains a fashion-forward figure that Gen Z looks to for beauty tips, trends, and realness.
"Hailey’s style is literally goals. She’s always effortlessly chic and makes me want to up my fashion game. Plus, her skincare brand feels super authentic, and I’m obsessed with the glow-up vibes."
—Olivia, 23, Los Angeles, CA
"I love Hailey’s fashion and beauty tips, but sometimes it feels like her life is all about looking perfect. I’d love to see more of her personality beyond the curated Instagram posts."
—Kayla, 21, Austin, TX
Hailey Rhode Baldwin Bieber was born on November 22, 1996, in Tucson, Arizona, into the famous Baldwin family. Her father, actor Stephen Baldwin, and her mother, Kennya Deodato Baldwin, raised Hailey alongside her older sister, Alaia, in a household that was already closely tied to the entertainment industry. Despite her family’s Hollywood connections, Hailey’s early life was focused more on her passion for ballet. She trained rigorously in classical ballet and dreamed of becoming a professional dancer, but a foot injury ultimately ended those aspirations.
Hailey's pivot from ballet to modeling was a natural transition. With her striking features and celebrity connections, she started modeling in her teens, landing her first major campaign with Ford Models. She quickly became a staple on the runway, walking for top fashion houses like Tommy Hilfiger, Dolce & Gabbana, and Versace. While modeling boosted her fame, it was her relationship with pop star Justin Bieber that catapulted her into global stardom.
In 2018, Hailey and Justin Bieber surprised fans by secretly tying the knot at a New York City courthouse, following an on-again, off-again relationship. The couple later celebrated with a lavish ceremony in South Carolina in 2019. Since then, Hailey has balanced her modeling career with her business ventures and an increasingly strong influence in the beauty industry, becoming a face of effortless, chic street style.
Hailey Bieber’s career as a model began when she was just a teenager, and she quickly made a name for herself in the fashion industry. After signing with Ford Models, she graced the runways of major fashion shows, including brands like Ralph Lauren, Topshop, and Guess. Her rise in the modeling world coincided with the growing popularity of Instagram models, and Hailey mastered the art of maintaining a chic online presence that kept her fans engaged.
In addition to her runway work, Hailey has appeared on the covers of prestigious fashion magazines like Vogue, Elle, and Harper’s Bazaar. Her high-fashion looks and close friendship with fellow models like Kendall Jenner and Gigi Hadid helped cement her spot as a “model it-girl” of the 2010s. She’s also been a fixture at major events like the Met Gala, where her looks are consistently among the most talked about.
Hailey’s entrepreneurial spirit took center stage in 2022 when she launched Rhode, her skincare brand. The minimalist, affordable beauty products quickly gained popularity, selling out almost immediately after launch. With an emphasis on clean beauty, glowing skin, and simplicity, Rhode has resonated with Gen Z, who are drawn to her less-is-more philosophy. Her approach to beauty is deeply personal, reflecting her own journey with skincare issues like perioral dermatitis, and this transparency has helped her connect with her audience in a meaningful way.
Despite her success in fashion and beauty, Hailey has also pursued other creative ventures. She co-hosted the popular YouTube series Drop the Mic and regularly collaborates with top fashion designers on exclusive campaigns. In 2024, her influence remains strong, and her career is constantly evolving as she continues to blend fashion, business, and social media into her unique brand.
Hailey’s relationship with Justin Bieber is undoubtedly one of the most high-profile celebrity marriages of the past decade. After meeting as teens and maintaining a friendship over the years, the two began dating seriously in 2018. Their whirlwind romance led to a surprise wedding that same year at a New York courthouse, followed by a more elaborate ceremony in 2019.
Their marriage has been highly publicized, with the couple frequently discussing their relationship in interviews and on social media. They’ve been open about the challenges of maintaining a healthy marriage in the spotlight, but their mutual faith and commitment to each other have often been the foundation of their bond. Justin has credited Hailey with helping him through some of his toughest personal struggles, and the two are known for their deep emotional connection.
Despite their strong relationship, rumors and drama still follow the couple, particularly concerning Justin’s past relationship with Selena Gomez. Hailey has often been unfairly targeted by fans of Gomez, which has resulted in some public feuds and social media backlash. However, Hailey remains private about most aspects of her relationship and has continued to support Justin through his career highs and lows.
Hailey Bieber is part of a high-profile celebrity squad that includes some of the most famous names in fashion and entertainment. She’s particularly close with Kendall Jenner, who she’s been spotted vacationing with and attending major events. The two have been BFFs for years, regularly seen hanging out in LA or jet-setting across the globe together. Hailey is also tight with other big-name models like Gigi and Bella Hadid, often attending fashion shows or industry events as a unit. Her connection with these A-listers helps solidify her place in the fashion world, and together they form one of the most influential squads in the industry.
While Hailey’s career keeps her busy, she’s also passionate about staying healthy and grounded. One of her biggest hobbies is fitness—she regularly shares her workout routines, which include Pilates, strength training, and boxing. Hailey has often credited fitness with helping her maintain balance, both mentally and physically, in her hectic life. Another one of Hailey’s passions is skincare. Long before she launched Rhode, she was open about her skincare journey, especially dealing with perioral dermatitis. This inspired her to create a line focused on healthy, glowing skin, and she loves experimenting with different products and regimens. Hailey is also deeply passionate about her faith. Raised in a Christian household, she’s continued to practice her religion as an adult and frequently talks about the importance of her faith in her marriage and life. This spiritual foundation is something she’s always been open about, sharing that it helps her stay grounded amid the chaos of fame.
