As of 2024, Doja Cat's net worth is estimated to be $12 million. Her earnings come from a combination of music, brand endorsements, and social media influence.
Doja Cat is a favorite among Gen Z for her authenticity and humor, which she showcases across social media platforms like TikTok, Instagram, and Twitter. She connects with her fanbase in a genuine and often hilarious way, making her feel approachable despite her massive success. Her use of viral trends, particularly the "Say So" TikTok dance challenge, catapulted her to mainstream fame. Gen Z appreciates her candidness, versatility in music genres, and fearless style.
Gen Z Praise:
"Doja is so real and relatable. She’s not afraid to be herself, and it’s super refreshing to see someone who doesn't take themselves too seriously while still dropping bangers."
— Emily, 19, New York, NY
Gen Z Critique:
"I love Doja, but sometimes I feel like she leans too much into the viral stuff. I want to see more depth in her music like we got with 'Planet Her'."
— Jayden, 22, Chicago, IL
Doja Cat, born Amala Ratna Zandile Dlamini, grew up in Los Angeles. Raised by her mother, a Jewish painter, and her South African father, an actor and film producer, Doja Cat’s early life was filled with artistic influences. She was passionate about dance and studied various styles like ballet and jazz. However, she dropped out of high school to pursue her music career, teaching herself how to produce music using GarageBand. Her unique sound started gaining attention when she uploaded tracks on SoundCloud, with her early single "So High" catching the eye of record producer Dr. Luke.
Doja Cat’s career began gaining traction with the viral success of her 2018 track "Mooo!", which humorously combined quirky lyrics with a homemade music video. Although it started as a meme, it introduced her unique style to the world. She followed it up with the release of her second studio album, Hot Pink (2019), which featured massive hits like "Say So" and "Juicy." "Say So" particularly blew up, becoming a TikTok phenomenon and reaching number one on the Billboard Hot 100 after a remix with Nicki Minaj.
Her third album, Planet Her (2021), continued her success, showcasing her versatility by blending pop, rap, and R&B. With collaborations featuring artists like SZA and The Weeknd, tracks like "Kiss Me More" and "Need to Know" achieved widespread critical and commercial success. Doja Cat's ability to combine catchy melodies, clever lyrics, and visually engaging music videos has made her a defining artist of her generation​.
Doja Cat keeps her personal life relatively private, although she’s been linked to a few celebrities, including British musician JAWNY. However, most of her public presence focuses on her career and creativity rather than her romantic relationships. She's known for her unfiltered and often humorous takes on social media, keeping her fans more engaged with her music than her personal life​.
Doja Cat frequently collaborates with other artists, with friends and collaborators including SZA, The Weeknd, and Nicki Minaj. Her music videos often feature bold collaborations and her social media interactions reflect a strong camaraderie with her industry peers, including artists from various genres.
Outside of music, Doja Cat has a passion for fashion, often turning heads with bold and eccentric outfits at events like the Grammys and the VMAs. She’s also known for her love of dance, frequently incorporating choreography into her performances and videos. Additionally, Doja engages her fans through makeup tutorials and behind-the-scenes videos, revealing her creative process.
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