As of 2025, Avani Gregg’s estimated net worth is $3 million, a testament to her success as a TikTok star, beauty influencer, and burgeoning entrepreneur. Her earnings stem from multiple sources, including her social media presence, brand endorsements, merchandise sales, and her collaboration with Morphe on a makeup collection that became a bestseller. Avani’s popularity on TikTok and Instagram has positioned her as a sought-after collaborator for top-tier brands. She has partnered with companies like American Eagle and Skechers, earning lucrative sponsorship deals. Additionally, her memoir, Backstory: My Life So Far, was a commercial success, giving fans an intimate look at her life and struggles. Her role in the Brat TV series Chicken Girls expanded her career into acting, with rumors of future projects in film and television on the horizon. Combined with ad revenue, personal investments, and fan meet-and-greets, Avani has diversified her income streams effectively. Despite her financial success, Avani remains grounded, often sharing her gratitude with fans for supporting her journey. She’s also known to reinvest her earnings into creative ventures, ensuring that her brand continues to grow and evolve in the dynamic world of Gen Z influencers.
Avani Gregg is a standout favorite among Gen Z, thanks to her refreshing authenticity and ability to stay true to herself in a world often dominated by polished perfection. Her TikTok journey, starting with the iconic “Clown Check” video, resonated deeply with a generation that values individuality and creativity over conformity. For many, Avani represents the shift from heavily curated social media personas to raw, unfiltered self-expression.
Her relatability is a massive draw. Whether she’s sharing her stunning makeup transformations or posting candid moments in sweatpants, Avani feels like a friend rather than an untouchable celebrity. Gen Zers admire her openness about her struggles with mental health, seeing her as a role model who isn’t afraid to break down stigmas and show vulnerability.
But it’s not just her personality that wins hearts—it’s her creativity. Avani’s makeup artistry inspires countless fans to experiment with their own looks, embracing bold designs and self-expression. Her collaborations, such as her Morphe collection, feel genuine and reflective of her unique style, which is something Gen Z deeply appreciates.
In a sea of influencers, Avani stands out for her ability to connect, inspire, and represent the values that define her generation. To Gen Z, she’s more than just an influencer—she’s a trailblazer.
“Avani Gregg is a vibe! She’s so authentic and relatable. Her makeup skills are insane, but she’s also not afraid to post goofy TikToks. That’s what makes her real to us.”
—Lila, 19, San Diego, CA
“Avani’s friendship with Charli D’Amelio is everything. You can tell it’s real, and seeing two powerful women supporting each other is so inspiring.”
—Kai, 21, London, UK
“I love Avani’s style, but I wish she’d explore more diverse makeup looks. She’s so talented, and I feel like she could push her creativity even further.”
—Maya, 20, Miami, FL
“She’s amazing, but sometimes her content feels a bit repetitive. It’d be cool to see her do something totally unexpected.”
—Tyler, 22, Melbourne, Australia
Avani Gregg was born on November 23, 2002, in Brownsburg, Indiana, a small town that shaped her grounded and relatable persona. She grew up in a multicultural family—her father is African-American, and her mother is of Indian descent. This blend of cultures has deeply influenced Avani’s outlook, instilling in her a love for diversity and self-expression.
From a young age, Avani was drawn to gymnastics, dedicating years to perfecting her craft and even competing at a high level. However, a back injury derailed her gymnastics career, forcing her to pivot her energy into other creative outlets. It was during this time that she discovered her passion for makeup, a hobby that would later become a defining element of her brand.
In 2019, Avani’s “Clown Check” TikTok video catapulted her into the spotlight. The video showcased her unique makeup artistry and playful personality, earning her millions of views and a dedicated following almost overnight. Unlike many viral creators, Avani’s success wasn’t a fleeting moment; she consistently grew her audience by blending creativity, authenticity, and a genuine connection with her fans.
Despite her fame, Avani has stayed connected to her small-town roots, often sharing stories about her family and friends. Her journey from a small-town girl with big dreams to a global influencer resonates with millions, making her one of Gen Z’s most relatable and beloved figures.
Avani Gregg’s career is a masterclass in evolving from viral sensation to multifaceted star. It all started in 2019 with her “Clown Check” TikTok, which showcased her extraordinary makeup skills. The video went viral, making her an overnight sensation and setting her apart from the wave of dance-focused creators.
Shortly after her breakout moment, Avani joined the Hype House, a collective of TikTok influencers, where she quickly became a standout. While others leaned into trends, Avani diversified her content, blending makeup tutorials, comedy skits, and personal vlogs. This versatility helped her build a loyal following across TikTok, Instagram, and YouTube.
In 2020, Avani expanded her brand with the release of her memoir, Backstory: My Life So Far. The book offered an intimate look into her life, including the pressures of fame and her experiences with mental health struggles. Fans praised her openness, cementing her role as a relatable and authentic figure.
Her collaboration with Morphe in 2021 was another major milestone. Unlike traditional influencer partnerships, Avani’s makeup collection reflected her bold and creative style, earning rave reviews and selling out quickly. This partnership demonstrated her ability to influence the beauty industry, not just as a promoter but as a creator.
Beyond social media and beauty, Avani ventured into acting with a role in Brat TV’s Chicken Girls. Her performance proved that her talents extend beyond TikTok, and fans are eagerly awaiting her rumored projects in film and television.
In 2025, Avani continues to dominate as a top influencer while exploring new avenues. She’s hinted at future brand collaborations and creative ventures, keeping her fans excited about what’s next. From viral videos to makeup collections and acting, Avani’s career is a testament to her adaptability and ambition.
Avani Gregg’s love life has been a topic of curiosity among her fans, especially during her high-profile relationship with fellow TikTok star Anthony Reeves. The two began dating in late 2019, and their sweet chemistry quickly made them one of TikTok’s most beloved couples. From playful TikToks to heartfelt posts, Avani and Anthony gave fans plenty of swoon-worthy moments.
However, by 2023, the couple quietly ended their relationship. While neither Avani nor Anthony publicly addressed the details, they maintained mutual respect, choosing not to fuel unnecessary drama. Their breakup marked a mature approach to separating in the often-chaotic world of influencer romances.
As of 2025, Avani has not confirmed any new romantic relationships. Speculation occasionally arises due to her playful interactions on TikTok or rumored connections, but Avani has focused more on her career, mental health advocacy, and personal growth.
Avani’s ability to remain private about her relationships while still being open with her fans about her journey has earned her respect. Whether single or coupled up, her priority is clear—staying authentic and true to herself while navigating life in the spotlight.
Avani Gregg’s squad is the perfect mix of high-profile influencers and lifelong friends. At the forefront is her close bond with Charli D’Amelio, TikTok’s reigning queen. Their friendship isn’t just for the cameras—it’s a genuine connection built on shared experiences of navigating fame at a young age. Fans love seeing them hype each other up online and in real life. During her time in the Hype House, Avani formed strong friendships with fellow creators like Addison Rae and Chase Hudson (Lil Huddy). While the Hype House era had its ups and downs, Avani managed to stay out of the drama, maintaining positive relationships with her peers. What sets Avani apart is her ability to balance her influencer friendships with her roots. She frequently shares moments with her childhood friends from Indiana, showing that fame hasn’t changed her loyalty to those who’ve always been there for her. Whether she’s collaborating on content or just hanging out, Avani’s squad reflects her down-to-earth vibe and genuine love for connection.
Avani Gregg is a multi-talented creator whose passions go beyond makeup and social media. At the top of her list is makeup artistry, which has always been a form of self-expression for her. From intricate clown-inspired designs to edgy, bold looks, makeup is more than a skill—it’s an art form that allows her creativity to shine. Fashion is another of Avani’s passions. She loves experimenting with her style, blending streetwear with high-fashion pieces to create effortlessly cool looks. Fans frequently look to her Instagram for outfit inspiration, making her a Gen Z style icon. Another unexpected interest is photography. Avani enjoys capturing candid moments of her life and those around her, showing a softer, more personal side of her creative process. Fitness remains an important part of her life as well. Her gymnastics background inspired a love for staying active, and she occasionally shares workout routines with her followers. Music also plays a big role in her life. While she hasn’t ventured into the industry, her playlists often feature indie and alternative artists, giving fans a glimpse into her personal taste. Above all, Avani’s biggest passion is connecting with her audience, whether through live streams, candid TikToks, or heartfelt messages.
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